The Messy Truth of Product Analytics: Why Data Curation Is Your Secret Weapon
Let’s be honest for a second. Your analytics dashboard probably looks like a digital junk drawer. Clicks. Scrolls. Sessions. Rage clicks. Heatmaps. Logs stacked on logs stacked on logs. Somewhere in there is the answer to “Why did users abandon checkout?” Good luck finding it. You’ve got data. You’ve got tools. You’ve even got dashboards […]